2017.08.27 Press Release

[Fashion x Technology] Digital fashion and real world fashion collaborate! The national dress-up app “Pokecolo” collaborates with the charismatic apparel brand “Swankiss”! & A fashion show commemorating the collaboration was held at Shibuya 109!

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※This article is machine translated.

Cocone Corporation (Head office: Shibuya-ku, Tokyo; CEO: Yoshiaki Sen), in collaboration with Swankis Corporation (Head office: Shibuya-ku, Tokyo; CEO: Naozumi Matsumoto), will challenge new real and digital marketing methods using smartphone applications.

Cocone is the No. 1 leading avatar app company in Japan. (Based on App Annie’s 2016 ” App Summary Report ” )
Pokecolo, the national dress-up app that has attracted more than 7 million women, is now collaborating with an apparel brand for the first time.
The first collaboration partner is Swankis ( http://swankiss.net/ ), a charismatic brand that is also popular in Shibuya 109.
The concept of Swankiss is a romantic, sweet and fantasy world of ” a girl with blonde hair and a flower crown dancing happily inside a jewelry box.
We decided to collaborate with “Pokecolo” because of its strong correlation with the world view of “Pokecolo.

Please see below for a summary of the measures.

Since its release in 2011, “Pokecolo” has released more than 30,000 items, and more than 140 million items are delivered to customers annually.
Therefore, we are proud to say that “Pokecolo” is not only the No. 1 leading avatar application service in Japan, but also the service that sells the most digital clothes in the world.
Cocone has accumulated the sensitivity and know-how to continue to attract female customers in the digital world, and we will continue to actively collaborate and develop new services in the field of fashion x technology, making the most of our experience and achievements to date. We look forward to your continued support!

[ Summary of measures ].

(1) Digital x Real☆”Pokecolo” in-app collaboration
“If real clothes could be digital, and if digital clothes could actually be worn as real clothes! We will fulfill women’s dreams and promote the multifaceted appeal of “Pokecolo” and “Swankiss”.
This time, the 2017 fall collection of the very popular brand “Swankis” will be available within “Pokecolo”!
In addition, special dresses commemorating the collaboration were specially created for both “Swankis” and “Pokecolo.
This limited edition item combines the world of Pokecolo with the world of Swankis.

☆ Digitalization of the Swankis Fall Collection (presented in “Pokecolo”)

☆”Pokecolo” x “Swankis” special original dress

(2) Fashion Show – Popular clothes from “Pokecolo” are now available in the real world! ～Fashion Show
A “Pokecolo” x “Swankiss” collaborative fashion show will be held at Shibuya 109.
The real and digital worlds will be fused together through the actual experience of “Pokecolo” and “Swankis.”

■Event Information

[ Date and Time ] August 27, 2017 (Sunday) 13:00-14:00 (Registration starts at 12:30)
Venue] SHIBUYA 109 SQUARE (2-29-1 Dogenzaka, Shibuya-ku, Tokyo)

■Fashion Show & Talk Event

The fashion show will feature “Swankis” clothing as well as popular clothing from “Pokecolo” in the form of real dresses.
Seven very popular models (to be announced on the day), charismatic Swankis shoppers, influencers, and others will appear for a fashion show and talk show. Please look forward to it!

▼ Charismatic shoppers & influencers scheduled to appear (7)
Ms. mell / Ms. maihee / Ms. Saaya Hayashida / Ms. Huanpu / Ms. Ayumi / Ms. Ayano Habuka / Ms. Ayashan

Experience “Pokecolo

At the event, visitors can actually experience “Pokecolo” on a large smartphone screen.
Please join us for the gorgeous prizes!

■Photo Booth

At the event site, there will be a photo booth with stuffed animals, including the popular “Squirrel Kichi” character from “Pokecolo,” as well as popular items from “Pokecolo!
Enjoy original photos with popular characters and accessories filled with “Pokecolo” cuteness!
SNS Follow & Share Campaign
To celebrate the collaboration with “Swankiss,” a follow and share campaign will be held on the official ” Pokecolo” Instagram and official Twitter.
Special collaboration dresses and collaboration-designed mirrors will be raffled off.
We look forward to your participation!

4) Events in “Pokecolo
A campaign will also be held at the same time in “Pokecolo” to give away real clothes when you turn in the “Swankis” collaboration gacha.
When you get digital items in “Pokecolo,” you will have a chance to get real clothes along with them.
We hope you enjoy it.

■What is “Pokecolo”?

This character dress-up application has been enjoyed by more than 7 million women.
You can enjoy communicating with your friends through the character you have created.
There are more than 30,000 items that can be decorated, and you can freely combine them♪
You can create your own star, full of personality. We are also considering applying for Guinness World Records for selling the most digital clothes in the world (about 140 million items per year)!
The commercial has been airing since August 11, 2017.
The commercials, “For You, a Woman in Her 20s and 30s” and “Gorogoro Pokecolo” featuring Rino Sashihara, a national idol, are airing nationwide!
For a limited time, Sashihara is also available in the application.

■About Cocone Corporation

Established in 2007. The company develops and operates applications and language applications supported by women, including “Pokecolo,” an avatar application for women that allows users to enjoy cute dress-up and room coordination.
An infant school, ” International Montessori Mirai Kindergarten ” also opened in April 2017.
We provide future-oriented education for the AI age, with bilingual, Montessori, and computer science at its core.

Businesses operated by Cocone Corporation

Pokecolo http://www.pokecolo .jp/
DISNEY MY LITTLE DOLL http ://mylittledoll.jp/f/
SUCRESIA http ://www.sucresia.com/
Hello Sweet Days -Hello Sweet Days https://twitter.com/SweetDayscocone
International Montessori Mirai Kindergarten https://www.miraikinder.co.jp/

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