Press Release

“Pokekoro”, a dress-up application with 20 million downloads, holds a limited time collaboration event with fashion brand “ANNA SUI”!

※This article is machine translated.

~ Comments from fashion designer Anna Sui are also available! ~Anna Sui, fashion designer

Cocone Corporation (Tokyo Office: Setagaya-ku, Tokyo; Representative Director: Yosuke Tomita) will collaborate with the popular American fashion brand “ANNA SUI” on “Pokecolo,” a character dress-up application for smartphones offered by the company, The collaboration will begin on June 23, 2021 (Wednesday).

Pokecolo," the dress-up application with 20 million downloads, holds a limited-time collaboration event with fashion brand "ANNA SUI!

< < New items for 2021AW are also available! > Enjoy dressing up the actual ANNA SUI collection with Pokecolo!

In collaboration with the global fashion brand ” ANNA SUI “, 52 different items themed on the actual ANNA SUI collection, including the latest 2021AW designs, will be available from the limited-time collaboration gacha. In addition, various collaboration items can be obtained simply by turning the gacha a specified number of times.
You can enjoy ANNA SUI’s fashion coordination anytime, anywhere with Pokecolo, and interior items inspired by ANNA SUI’s stores will also be available, allowing you to dye your colony in creative colors with a splash of the striking purple color.

[ Collaboration gacha period ].
Wednesday, June 23, 2021, 10:30 a.m. – Sunday, September 19, 2021, 23:59 p.m.

[ Download the app ].
App store :
Google play :

Fashion designer Anna Sui’s comment is published!

How did you feel when you heard about the collaboration?
I first heard about Pokecolo when I was approached about the collaboration, and the world of avatars filled with the ANNA SUI mood sounded like a lot of fun, and I thought it would be a dream come true for many people.”
Yes, I learned about Pocketcolo when I was asked to do this collaboration. The avatar’s world all incorporated with the World of Anna Sui seems like it will be so fun and a dream come true for many.

How did you feel when you saw the finished product?
I thought all the clothes were very cute and fashionable, and I loved that you could have furniture, interiors, and cosmetics that represented the world of ANNA SUI.”
I think all the clothes look so cute and fashionable on the avatars. I love that they can even have some furniture,decor,store elements and cosmetics from my world.

What kind of items do you think will be fun to combine with the items from this collaboration?
The great thing about Pokecolo is that you can add a little of my taste to the items you already have, or you can unify them with ANNA SUI. So I think you can have fun combining it with any item!”
The great thing about this is that you can add small touches of my world into what you already have or make a full on World of Anna Sui.

How was it to collaborate with a virtual world like “Pokecolo”?
“I love the idea of being able to carry the world with me on my smart phone. This way we can always be together!”
It’s amazing that you can carry this whole world inside your cell phone. This way you have everything with you at all times!

Are there any themes you would like to challenge in Pokecolo in the future?
The best thing about this collaboration is that it allows for unlimited and unrestricted expression! I look forward to expanding and taking on more and more challenges as you request!”
It’s so exciting that there is no limitation to what you can add to this collaboration! I look forward to growing the offering and I would be excited to hear about requests!

Original Kisekae design in collaboration with “ANNA SUI” on “Simeji”!

To commemorate the collaboration with “ANNA SUI,” a limited-time campaign will be held on the Japanese input & Kisekae emoticon keyboard application “Simeji” to allow users to obtain an original Simeji Kisekae (skin color) that reproduces the world of “ANNA SUI” for free.

[ Campaign Period ].
Wednesday, June 23, 2021, 15:00 – Tuesday, July 6, 2021, 23:59
*Periods are subject to change. Please understand.

[[How to get it]]

  1. Download Simeji to your phone (not necessary if you have already downloaded it)
  2. Download “Pokecolo
  3. After downloading Pokecolo, go to the special page from the ” Notices ” displayed in the application.
  4. Click the “Kisekae GET button” on the special page to return to Simeji and download the limited Kisekae.
    This collaboration kisekae is not compatible with iPad.
    The collaboration kisekae can be used for 180 days after it is applied.
    Please note that Simeji’s free Kisekae does not support transferring from one device to another, so please be careful when uninstalling or changing devices.

Follow and retweet Twitter campaign to win cosmetics and perfumes from ” ANNA SUI “!

The “ANNA SUI x Pokecolo Twitter Follow & Retweet Campaign” will be held during the following period, where a total of 15 winners will be selected by drawing to win cosmetics and perfumes from “ANNA SUI.

Wednesday, June 23, 2021, 10:30 a.m. – Tuesday, July 6, 2021, 23:59 p.m.

[ Premiums ]
Sky Diode Toilette” (5 winners), “THANKS GIFT Lipstick Set” (10 winners)

【How to participate】

  1. Follow the official Pokecolo account “@Pokecolo_kawaii” on Twitter
    [Pokekoro Kawaii Club Twitter ]
  2. Retweet the campaign’s target tweet
    [ Details ].

ANNA SUI JAPAN held a modeling contest!

A coordination contest will be held in which only ” approved models,” who are the most experienced coordinators among the customers of Pokecolo, can participate, requiring the use of the collaboration items. The contest will be judged by ” ANNA SUI JAPAN “, and the selected coordination works will be posted on Pokecolo with comments.

What is ” ANNA SUI “?

In 1980, Anna Sui established her eponymous brand. ANNA SUI was born in Detroit, USA in 1955. She was born into a Chinese-American family. She has loved rock music and pop culture since she was a child, which still influences her fashion to this day. Her designs are feminine and romantic, yet infused with the spirit of rock ‘n’ roll, and are strongly influenced by the New York punk scene of the 1970s.

[ Related URL ].
Official site :
Twitter :
Instagram :

What is “Pokecolo”?

Pokecolo” is an application for creating your own star by coordinating the clothes and rooms of your character. You can enjoy communication with your friends through the characters you have created. Once you enter the relaxed world of “Pokecolo,” you will surely feel relaxed and healed! There are many functions to connect with your friends, such as a ” BBS ” function to find people with the same interests, and a ” star of consolation ” function to cheer each other up when you are going through a hard time.

[ Related URL ].
Official site :
Twitter :
Instagram :

Application Overview
Supported OS : iOS 8.0 or later, Android OS 5.0 or later
・Genre : Social network (character dress-up service)
・Price : Basically free (some items charged)

[Copyright © cocone corporation.]

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