2021.07.29 Press Release

World’s First! Real and avatar collaboration fashion show at Tokyo Girls Collection 2021 AUTUMN/WINTER! Fashion dressing app “Pokekoro” × “Mynavi Tokyo Girls Collection”

※This article is machine translated.

Cocone Corporation (Tokyo office: Setagaya-ku, Tokyo; President: Yosuke Tomita (hereinafter “Cocone”)) will sponsor “The 33rd Mynavi Tokyo Girls Collection 2021 AUTUMN/WINTER” (hereinafter “Mynavi TGC 2021 A/W”) to be held online on Saturday, September 4, 2021, with the character dress-up application “Pokecolo” for smartphones, which the company provides as its service. The collaboration will include the world’s first fashion show in which real-life models and Pokecolo avatars will walk the runway.

Celebrating the 10th anniversary of “Pokecolo”! Collaborating with “Atarashii TGC” to accelerate DX!

Pokecolo,” which has been enjoyed by more than 20 million customers to date, will celebrate its 10th anniversary this September. The collaboration with “mynavi TGC 2021 A/W,” which was created as a commemorative project, will feature an unprecedented online fashion show that also utilizes XR production technology.
Please look out for the world’s first collaboration between the Metaverse and the real world, symbolizing the first year of Avatar fashion.

[ Download the app ].
App store: https: //apps.apple.com/jp/app/id451684733
Google play: https: //play.google.com/store/apps/details?id=jp.cocone.pocketcolony

Cocone’s vision of the fusion of real and digital
Cocone has established the “CCP” genre, a play with coordinating elements in which characters exist, with “Pokecolo” at the forefront. This collaboration with “mynavi TGC 2021 A/W” will accelerate the fusion of CCP and the Metaverse. Various technologies such as blockchain NFT and AI will also be utilized to build a new world.

Outline of ” The 33rd MYNABI TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER

*All information is current as of Thursday, July 29, 2021. Please note that the event specifications are subject to review and change on a case-by-case basis based on future circumstances.

[ Date and Time ] September 4, 2021 (Saturday), 13:00-19:30 (tentative)
[ Destination ] TGC official LINE account TGC, official YouTube channel *Re-live streaming
[ Official website] https://tgc.st/

What is Tokyo Girls Collection?

One of the largest fashion festivals ever held, this biannual event has been held since August 2005 under the theme of ” Japanese Girls’ Culture to the World “. The event features a total of approximately 100 of Japan’s most popular models, fashion shows that showcase Japan’s real clothes, live music performances by gorgeous artists, special stages with many seasonal guests, and booths where you can touch and try on the hottest items. The event has become a hot topic both in Japan and abroad for its rich variety of content.

What is “Pokecolo”?

Pokecolo” is an application for creating your own star by coordinating your character’s clothes and room. You can enjoy communication with your friends through the characters you have created. Entering the relaxed world of “Pokecolo” is sure to be a relaxing experience! There are many functions to connect with friends, such as the “BBS” function that allows you to find people with the same interests, and the “Nagasame no hoshi” function that encourages you when you are going through a hard time. Pokecolo” has also been working with world-famous fashion brands for some time, and continues to create new value for fashion items in the digital world.

[ Related URL ]
Official website: https: //www.pokecolo.jp/
Twitter: https: //twitter.com/pokecolo_jp
Instagram: https: //www.instagram.com/pokecolo/

Application Overview

Supported OS: iOS 8.0 and above, Android OS 5.0 and above
Genre: Social network (character dress-up service)
Price: Basically free (some items charged)

About Cocone Corporation

Cocone provides services supported by more than 20 million women, including “Pokecolo,” a character dress-up application for smartphones, “Pokecolo Twin,” a sister application to “Pokecolo,” and “Livly Island,” which was released in July 2021 and has been a huge hit.
Cocone’s services are digital contents based on social networks, and mainly focus on services that have “Character” and “Coordinating” elements, such as “social services to enjoy decorating” and “games with decorating elements”, and that can be “played”. We have been pioneering this genre, which we define as “CCP (Character Coordinating Play). We have pioneered this genre, which we define as “CCP (Character Coordinating Play).” We plan, develop, design, operate, and market our services entirely in-house, and we have the world’s top-ranked know-how and track record in the “CCP” genre.
In April 2017, we opened “International Montessori Mirai Kindergarten,” a preschool operated by our subsidiary Cocone Education Corporation, which provides future-oriented education with bilingualism, Montessori, and computer science at its core, and in 2019 We made “Hangae”, a long-established online game portal, into a subsidiary, and in June 2021, we pre-launched “choiceis” (choiceis), an e-commerce service oriented towards a new way of selling fashion as an IT company. We aim to build a new digital world by combining our experience in avatar development, community management, and language education with technologies such as blockchain and NFT.