Press Release

Popular brands “ANNA SUI” and “KEITA MARUYAMA” will participate in the “33rd MYNAVI TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER” in which “Pokecolo” will participate!

※This article is machine translated.

Popular brands "ANNA SUI" and "KEITA MARUYAMA" will participate in the "33rd MYNAVI TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER" in which "Pokecolo" will participate!

Cocone Corporation(Tokyo Office: Setagaya-ku, Tokyo; Representative Director: Yosuke Tomita; hereafter “Cocone”) is pleased to announce the participation of ANNA SUI, a leading New York brand, and KEITA MARUYAMA, a leading Japanese brand in the collaborating project between “Pokecolo,” a character dress-up application for smartphones provided by Cocone and “The 33rd Mynavi Tokyo Girls Collection 2021 AUTUMN/WINTER” (hereafter, Mynavi TGC 2021 A/W) held on Saturday, September 4, 2021.

“Pokecolo,” which has been enjoyed by more than 20 million customers to date, will celebrate its 10th anniversary this September. The collaboration with “mynavi TGC 2021 A/W,” created as a commemorative project, will feature an unprecedented online fashion show that also utilizes XR production technology.
And as a brand that will color the fashion show, “ANNA SUI” and “KEITA MARUYAMA” collaborated with “Pokecolo” in the past will be participating.

Please keep your eyes on the new challenge of “Pokecolo” and “Mynavi TGC 2021 A/W” to see how fashion, avatars, and real models will be synchronized.

[ Download the app ]
[App store]
[Google play]

Cocone’s vision of the fusion of real and digital

Cocone has established the genre of “CCP,” a service in which characters exist, have coordinating elements, and can be played, with “Pokecolo” at the forefront. Through collaboration with “mynavi TGC 2021 A/W”, we will accelerate the fusion of CCP and the Metaverse. Various technologies such as blockchain NFT and AI will also be utilized to build a new world.

■Outline of ” The 33rd Mynavi TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER “

*All information is current as of Thursday, August 26, 2021. Please note that the event specifications are subject to review and change on a case-by-case basis based on future circumstances.

[ Date and Time ] Saturday, September 4, 2021, 13:00-19:30 (tentative)
[ Destination ] TGC official LINE account, TGC official YouTube channel *Re-live streaming
[ Official website]

About “Tokyo Girls Collection”

One of the largest fashion festivals ever held, this biannual event has been held since August 2005 under the theme of ” Japanese Girls’ Culture to the World “. The event features a total of approximately 100 of Japan’s most popular models, fashion shows that showcase Japan’s real clothes, live music performances by gorgeous artists, special stages with many seasonal guests, and booths where you can touch and try on the hottest items. The event has become a hot topic both in Japan and abroad for its rich variety of content.

About ” Pokecolo “

An application to create your own star by coordinating the character’s clothes and room. You can enjoy communicating with your friends through the characters you have created. Entering the relaxed world of ” Pokecolo ” is sure to be a relaxing and healing experience! There are many functions to connect with friends, such as the ” bulletin board ” that allows you to find people with the same interests, and the ” nagusame no hoshi ” that encourages you when you are going through a hard time. ” Pokecolo ” has also been working with world-famous fashion brands for some time, and continues to create new value for fashion items in the digital world.

[ Official website]
[ Twitter ]
[ Instagram]

About ” ANNA SUI “

In 1980, Anna Sui established her eponymous brand. ANNA SUI was born in Detroit, USA in 1955. She was born into a Chinese-American family. She has loved rock music and pop culture since she was a child, which still influences her fashion to this day. Her designs are feminine and romantic, yet infused with the spirit of rock ‘n’ roll, and are strongly influenced by the New York punk scene of the 1970s.
[ Official website]
[ Twitter ]
[ Instagram]


Keita Maruyama (Designer). Graduated from Bunka Fashion College.
He made his collection debut in 1994. The collection has been presented on the world stage as well. With the concept of “Clothes to wear on a sunny day, clothes to fill your heart,” he proposes a new mode of elegance. He is also active in a wide range of other fields, including costume production for musicians, actors, and stage productions, as well as brand and event direction. In 2016, the Aoyama main store was reopened as the concept store “Maruyama Residence”. The brand will celebrate its 25th anniversary in 2019.
[ Official website]
[ Instagram]

Application Overview

・Supported OS : iOS 8.0 and above, Android OS 5.0 and above [Copyright © cocone corporation].
・Genre : Social network (character dress-up service)
・Price : Basically free (some items charged)

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