{"id":13084,"date":"2015-03-27T10:05:00","date_gmt":"2015-03-27T01:05:00","guid":{"rendered":"https:\/\/cocone.co.jp\/?post_type=story&p=13084"},"modified":"2025-11-06T17:35:21","modified_gmt":"2025-11-06T08:35:21","slug":"%e3%80%8e%e3%83%9d%e3%82%b1%e3%82%b3%e3%83%ad%e3%80%8fx%e3%83%88%e3%83%83%e3%83%97%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3%e3%82%b9%e3%82%bf%e3%82%b8%e3%82%aa-%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac","status":"publish","type":"story","link":"https:\/\/cocone.co.jp\/en\/recruit\/story\/design\/id=13084\/","title":{"rendered":"Started collaboration project between “Pokekoro” and Top Design Studio!"},"content":{"rendered":"\n

\u203bThis article is machine translated.<\/p>\n\n\n\n

First “Monster Octopus” invites Atsuhiro Tsuchiya as art advisor<\/strong><\/p>\n\n\n\n

Second release of creator gacha by “Freaky Design Inc.<\/strong><\/p>\n\n\n\n

We have invited Mr. Atsuhiro Tsuchiya, representative of “Monster Octopus”, as an art advisor for the “Pokecolo” design department, and he is currently working hard on the “Tsuzuri no Hoshi” for “Pokecolo” under development.<\/p>\n\n\n\n

In addition, a collaboration with the influential design firm Freaky Design has been realized, and Pokecolo’s first creator gacha, “Bird Utopia,” was released on March 24.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mr. Haruki Takada, President of Freaky Design, Inc.<\/strong><\/h2>\n\n\n\n
\"Pokecolo"<\/figure>\n\n\n\n

Graduated from Kuwasawa Design School<\/p>\n\n\n\n

After working in the Design Department of Mitsumura Printing Co.<\/p>\n\n\n\n

\u25a0Works: AQUARIUS, GEORGIA, GABAN CHIPS, VANILLA BEANS, SPACE DEBREEZE, Nyan Puzzle<\/p>\n\n\n\n

2007 Minister of Economy, Trade and Industry Award<\/p>\n\n\n\n

Member of Japan Package Design Association<\/p>\n\n\n\n

Works in freaky design: Pokecolo, Space Debris, Nyan Puzzle, Trinesia, VANILLA BEANS, TANOJI, Tugboat Minato, etc.<\/p>\n\n\n\n

http :\/\/freakydesign.com\/profile.html<\/p>\n\n\n\n

https:\/\/www.facebook.com\/pages\/Freaky-Design\/264672140301067<\/a><\/p>\n\n\n\n

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<\/p>\n\n\n\n

Mr. Naoki Ishizaka, Freaky Design, Inc.<\/strong><\/h2>\n\n\n\n
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Graduated from Kuwasawa Design School<\/p>\n\n\n\n

Worked at a package design office. Then worked with the current Monster Octopus Mr. Tsuchiya on the browser games ” Bal Village ” and ” Livly Island “.<\/p>\n\n\n\n

In 2013, he founded Freaky Design, Inc.<\/p>\n\n\n\n

He is currently the director and art director of the company.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mr. Atsuhiro Tsuchiya, Representative of Monster Octopus<\/strong><\/h2>\n\n\n\n
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Graduated from Kuwasawa Design School<\/p>\n\n\n\n

He went freelance as it were.<\/p>\n\n\n\n

Together with Naoki Ishizaka, he formed the designer unit ” Monster Soup ” and produced “Lively Island” and other works.<\/p>\n\n\n\n

Since then, under the name “Monster Octopus,” he has planned and designed character content such as “Crinoppe the Dancer,” “Settorlin the Livable Fairy,” and others.<\/p>\n\n\n\n

https:\/\/www.facebook.com\/MonsterOctopus<\/a><\/p>\n\n\n\n

*”Theatrhythm Dragon Quest” for 3DS, for which he is in charge of character graphics, has been on sale since March 26!<\/p>\n\n\n\n

http:\/\/www.jp.square-enix.com\/tdq\/<\/a><\/p>\n\n\n\n

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Why did you want to hire Tsuchiya and Freaky Design and their team?<\/strong><\/h2>\n\n\n\n

I genuinely loved the creative designs of works like ” Livly Island” and “Bal Village”. I was a big fan of them. I knew that one of the team members who produced these works was Mr. Tsuchiya, who produced “Dancing Crinoppe.<\/p>\n\n\n\n

I did not know Mr. Tsuchiya myself at my previous job, but one of my subordinates at the time worked with him, and hearing about his depth of thought and awareness as a designer, I had always wanted to work with him someday.<\/p>\n\n\n\n

When we decided to develop a new star for Pokecolo, a fishing star, I thought it would not be fun to catch ordinary fish. I wanted to make fishing unique to Pokecolo. I wanted to make fishing unique to “Pok\u00e9coro,” and Mr. Tsuchiya was the first person who came to mind. I wanted to work with Mr. Tsuchiya because he has a high affinity with the design of “Pokecolo” and above all, I wanted to work with him.<\/p>\n\n\n\n

In talking with Mr. Tsuchiya, the name “Mr. Ishizaka” came up often. He is the designer who created “Livly Island” and “Bar Village” with Mr. Tsuchiya.<\/p>\n\n\n\n

I would like to work with Mr. Ishizaka, who is just as wonderful as Mr. Tsuchiya. I would like to see “Pokecolo” with both of them together. Furthermore, I learned that the representative of Mr. Ishizaka’s company, ” Freaky Design Inc. ” is also a wonderful designer, and I have asked Freaky Design Inc. to do the creator gacha.<\/p>\n\n\n\n

I am very grateful to Mr. Tsuchiya, Mr. Takada of Freaky Design, and Mr. Ishizaka for responding to my wishes. I am proud to be able to offer their wonderful works to “Pokecolo” fans.<\/p>\n\n\n\n

(Cocone Corporation, Head of Designer Department, Kabasawa Dan)<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Tsuchiya’s ideas are all over “Tsuri-no-Hoshi,” which is currently under development.<\/strong><\/h2>\n\n\n\n

The soon-to-be-released “Tsuuri no Hoshi. Mysterious creatures that look like fish or aliens. Mr. Tsuchiya, who is in charge of the design concept, gave these creatures the name ” Planecton.<\/p>\n\n\n\n

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Part of concept sheet<\/figcaption><\/figure>\n\n\n\n

Cocone<\/strong>: There are many fishing games in the world, what makes our fishing star “Pokecolo” unique?<\/p>\n\n\n\n

Tsuchiya<\/strong>: Instead of the usual fishing and fish, we worked with the designers to create contents that expand the world view of “Pokecolo. By making them mysterious creatures that look like space life forms, we believe that their individual characters will be emphasized and the enjoyment of collecting the ” Planecton ” that you catch will increase, and at the same time, you will be able to feel the storyline of the game. In addition, Cocone’s attention to movement, or rather animation, is amazing. The flat “Planecton” started to look like a living creature all at once.<\/p>\n\n\n\n

Cocone<\/strong>: I also received the idea of creating a ” Planecton ” illustrated book. Even if you don’t play the game, it’s fun just to look at it. We are happy if our customers can play the game while imagining various things.<\/p>\n\n\n\n

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Unique “Planectons” that adorn the fishing stars<\/figcaption><\/figure>\n\n\n\n

First Collaboration Creator Gacha “Bird Utopia” with Freaky Design, Inc.<\/strong><\/p>\n\n\n\n

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Colony with actual items displayed.<\/p>\n\n\n\n

Cocone<\/strong>: The concept for this project was based on the fact that the designer of Cocone likes Freaky’s work “Trinesia,” so we decided to make a bird. However, when we received the prototype, the number of birds was good, but… they were so energetic that they were completely beyond the screen of the smartphone (laughs). (Laughs.) The birds were flying quite far away, weren’t they?<\/p>\n\n\n\n

Ishizaka<\/strong>:I thought if I’m going to appear, I might as well appear a lot. I apologize for being in such a state of excitement (laughs).<\/p>\n\n\n\n

Takada<\/strong>: As for that bird, I was having too much fun and had too much momentum (laughs). I wanted it to fly, fly, and fly some more. Pokecolo’s settings were free. Usually, design companies design within the limits of the specifications of the product they want to sell or the image they want to project, but for Pokecolo, we were allowed to do as much as we wanted. Our designers were allowed to do as much as they wanted. When we told them to go all out, they ended up going outside of the cell phone’s frame.<\/p>\n\n\n\n

Cocone<\/strong>: Many of our in-house designers are fans of both of you. I had been internalizing it all this time, so I was very excited to work in collaboration with you two. Oh, it was fun (laughs).<\/p>\n\n\n\n

<\/p>\n\n\n\n

The three were classmates at prep school – Kuwasawa Institute.<\/strong><\/h2>\n\n\n\n

Takada\uff1aWhen<\/strong> I was at a prep school, the instructor would select the best students every weekend and display them at the front, and the worst students at the end. My work was so far at the end that I couldn’t see it. I didn’t even want to look at it, but even so, I couldn’t see it (laughs). Now that I think about it, I think this kind of thing will help me later on. The workplace where I worked as a new graduate was also a kind of extension of that company. Instead of everyone working together to create, we would fight and win as individuals, and then the subsequent submission work part would be distributed among the team. There were people crying in frustration…<\/p>\n\n\n\n

Tsuchiya<\/strong>: When I was in vocational school, everyone was praising each other’s creations. I didn’t fit in with the atmosphere of excitement in the inner circle. Among them, Ishizaka was the one who was making rebellious works.<\/p>\n\n\n\n

Ishizaka<\/strong>:Tsuchiya was making interesting things. So I approached him. It was more of a competition than a friendly game. Tsuchiya and I were on a team called “Monster Soup” and we made a game called “Livly Island” together, and it was the same at that time. But I feel that more interesting things are created when people are competing with each other.<\/p>\n\n\n\n

<\/p>\n\n\n\n

After graduating from the Kuwasawa Institute<\/strong><\/h2>\n\n\n\n

Cocone<\/strong>: How did Mr. Takada and Mr. Ishizaka start Freaky Design?<\/p>\n\n\n\n

Takada\uff1aI<\/strong> was thinking about going independent at the design company I was working for at the time when Ishizaka invited me to join him, and I was on two feet for a while. It was tough. I worked at the company until the last train, and then communicated with Ishizaka via Skype after I got home.<\/p>\n\n\n\n

Ishizaka<\/strong>:My second daughter, who was 0 years old at the time, was hospitalized. I had to stay with them the whole time, so I was working in the hospital room. After putting her to bed, I connected her to Skype and worked until the wee hours of the morning…<\/p>\n\n\n\n

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Vanilla Beans, a Yokohama chocolate brand whose logo and packaging development was directed and designed by Freaky Design, Inc.<\/figcaption><\/figure>\n\n\n\n

Cocone\uff1aMr<\/strong>. Takada, why did you decide to start your own company when the company you were working for at the time had the best environment and won the Minister of Economy, Trade and Industry Award?<\/p>\n\n\n\n

Takada<\/strong>: When I received the award for GABAN potato chips, I was doing AQUARIUS at the time and I was the challenger. Since then, I have been in charge for about 7 years, and we renew every 2~3 years. Each time there was a competition, so it was like a defense would come every 2 years. At first, there was a lot of pressure to “defend. But as I was doing it, I began to understand the secret to passing the competition, or rather, the royal road to success…. I was doing a lot of really important work, and the company was good. But… It was at that time that Ishizaka approached me at the right time.<\/p>\n\n\n\n

Cocone<\/strong>: Tsuchiya-san, have you been freelancing ever since you graduated from Kuwasawa?<\/p>\n\n\n\n

Tsuchiya<\/strong>: That’s right. I have been active outside the company since I was a student, and I wanted to find a job, but I didn’t want to do so….<\/p>\n\n\n\n

Cocone<\/strong>: Many freelancers go independent after joining a company and making connections, but this is unusual.<\/p>\n\n\n\n

Tsuchiya<\/strong>: When I had just started freelancing, I heard on the news that a criminal caught in some case was a ” self-proclaimed designer ” (laughs). I realized that designers are “self-proclaimed” because they have no license or qualifications. I have no intention of committing a crime myself, but I felt that I had to be recognized by the public so that I would not be called “self-proclaimed” when something happens.<\/p>\n\n\n\n

Cocone<\/strong>: Nowadays, you are so successful that you can hardly call yourself ” self-proclaimed”. We are honored to have you as our art director.<\/p>\n\n\n\n

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The design of Pokecolo and the designer’s impressions<\/strong><\/h2>\n\n\n\n

Tuchiya<\/strong>: I like Cocone’s designs. It conveys the feeling that the company believes in the designer, and that there are fans who believe in the work. Customers see how much the creator cares about this character.<\/p>\n\n\n\n

Ishizaka<\/strong>:The designers at Cocone are all very friendly.<\/p>\n\n\n\n

Takada\uff1aI<\/strong> get the sense that it is not gruff and relaxed. I also sense this in the design. The corporate culture creates a sense of stability in the work.<\/p>\n\n\n\n

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Space Debris,” by Freaky Design, Inc.<\/figcaption><\/figure>\n\n\n\n

Tsuchiya<\/strong>: Working on “Pokecolo” was difficult because of its established worldview. There are about 70 designers in the company, was it? They are all very motivated.<\/p>\n\n\n\n

Takada\uff1aI<\/strong> wouldn’t be so nervous if what I was making wasn’t good, but since it was so good, I got nervous (laughs). How many releases do you have in a month?<\/p>\n\n\n\n

Cocone<\/strong>: Thank you very much! We release about 500 items a month. In terms of the number of gachas, it is less than 20 per month. We try to make it possible to try out various themes.<\/p>\n\n\n\n

Tsuchiya<\/strong>: It must be fun for the customers to be able to challenge themselves each time, but it also gives the creators many opportunities to present their work and improve their skills.<\/p>\n\n\n\n

Cocone<\/strong>: Our first priority is to make something that will please our customers, but we also create times when the designers themselves can challenge themselves. We are happy if customers who were not interested in our products before pay attention to them, and as a result, we are able to meet various needs.<\/p>\n\n\n\n

Tsuchiya<\/strong>: You are releasing your first collaborative item with Freaky Design, but are you going to try to create a trend of “Freaky-ness, or rather, “It’s good because it’s Freaky”?<\/p>\n\n\n\n

Cocone<\/strong>: Yes, that’s right. First of all, I would like to ask Mr. Freaky to stick to his own taste in design. It’s quite different from the world view of “Pokecolo” so far, it’s sharp. It feels like great art. It is a design that has never been seen before. I hope that the number of fans will increase within Pokecolo for that world.<\/p>\n\n\n\n

Tsuchiya<\/strong>: When I am called in to direct, I am often asked to let the fresh air in, so when I went to “Pokecolo” this time with that in mind, I had nothing to say (laughs). (Laughs) Although I was supposed to be supervising, all I could do this time was say, “I like this!<\/p>\n\n\n\n

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One Night Werewolf” illustrated by Monster Octopus, Halloween ver. and Monster ver.<\/figcaption><\/figure>\n\n\n\n

Cocone<\/strong>: We have about 70 designers in our company, and we want to make everyone’s creativity sharper and more original. It would be great if the customers are happy and the designers themselves are also happy.<\/p>\n\n\n\n

Tsuchiya<\/strong>: Cocone people are highly motivated, which in turn inspires us. For example, when we have a meeting, they usually just bring a printout of what they have searched for and say, “Here’s how it should look like,” but Cocone people will find a book on freshwater fish, which is very fanatical, and explain to me emphatically, “The colors of this fish are beautiful. When creating something, it is very important to have a strong feeling of ” this is beautiful. For my part, I think, “You should definitely do this! I think, “You should definitely do this!<\/p>\n\n\n\n

Ishizaka<\/strong>:Everyone has confidence and pride in their own thoughts. Isn’t that wonderful? But you never push anyone away. I think that is why “Pokecolo” is filled with kindness and healing.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Interview and writer: YOKO<\/p>\n\n\n\n

<\/p>\n\n\n\n

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