{"id":13080,"date":"2016-07-08T12:45:00","date_gmt":"2016-07-08T03:45:00","guid":{"rendered":"https:\/\/cocone.co.jp\/?post_type=story&p=13080"},"modified":"2026-03-09T12:52:39","modified_gmt":"2026-03-09T03:52:39","slug":"%e8%8b%a5%e6%89%8b%ef%bc%86%e3%83%99%e3%83%86%e3%83%a9%e3%83%b3%e4%bc%81%e7%94%bb%e8%80%85%e3%80%81%e3%82%b3%e3%82%b3%e3%83%8d%e3%82%92%e8%aa%9e%e3%82%8b","status":"publish","type":"story","link":"https:\/\/cocone.co.jp\/en\/recruit\/story\/product\/id=13080\/","title":{"rendered":"Young & experienced planners talk about Cocone"},"content":{"rendered":"\n

\u203bThis article is machine translated.<\/p>\n\n\n\n

\"Young<\/figure>\n\n\n\n

current job<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> Today’s dialogue is about getting to know our company’s planners. I will be doing this with a veteran and a young person.
T.K. is in charge of planning a large new project, but if you think about it, he is still in his 20s.<\/p>\n\n\n\n

T.I:<\/strong> I am in my 30s and have 18 years of planning experience, and T.K., who is in his 30s and has 5 years of planning experience, is in the same position and doing the same job at Cocone, which is his second company since graduating from college. We can say anything to each other. After we have said everything to each other, I ask, “Oh, by the way, how old are you?” ” (laughs), “Oh, I didn’t know you were that young. That is why it is always strange to be called a veteran.<\/p>\n\n\n\n

T.K.:<\/strong> The appeal of our company is that we are given opportunities regardless of our age! Cocone is characterized by an open atmosphere where people like T.I. and the management team can say anything to each other, transcending age, position, or years of experience.<\/p>\n\n\n\n

T.I.:<\/strong> As soon as I am recognized, I am allowed to take charge of new services. This is naturally recognized in the field, so I am not busy fighting for the position, and I can concentrate on creating good products.<\/p>\n\n\n\n

Ishiwatari:<\/strong> T.I. is an indispensable part of Pokecolo, so we couldn’t move him to a new application. (Laughter)<\/p>\n\n\n\n

T.K. was also selected after about a year with the company. Of course, at first, he was on a team with a designer and two other people. Of course, at first, we were a team of two designers and a developer. Finally, after a year, we are on the verge of release (new apps are scheduled to be released in the summer of 2016!) We have become a team like a team, haven’t we?<\/p>\n\n\n\n

T.I:<\/strong> Yes, I think T.K.’s growth has been tremendous, along with the team expansion.

T.K.:<\/strong> Thank you.

Ishiwatari: <\/strong> No one is great from the start. Cocone is the first person to let me try, and I am given a ring so big that I don’t deserve it, and I am allowed to work hard. Before you know it, if you can fit into the ring and grow. It’s a company that believes that position makes the person.<\/p>\n\n\n\n

T.I:<\/strong> Even Mr. Ishiwata is a lawyer. You were new to the service, but suddenly you went from being a back-office executive to being in charge of the Pokecolo Division, didn’t you?<\/p>\n\n\n\n

Ishiwatari:<\/strong> Thank you for your help on that occasion. I was only able to do this with your support, but I truly believe that this is a company that believes in people.<\/p>\n\n\n\n

The beauty of having both top-down and bottom-up<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> How is it working as a planner at Cocone?<\/p>\n\n\n\n

T.I:<\/strong> Free and discretionary. If it is a good opinion, it will be accepted. On the other hand, there is also a top-down approach. It’s like you are learning from advice on direction from the top, rather than being constricted by the top.<\/p>\n\n\n\n

They watch us carefully and even get mad at us. It’s a perfect balance of 7 freedoms and 3 guidance.<\/p>\n\n\n\n

Ishiwatari:<\/strong> How do you feel when you are criticized?<\/p>\n\n\n\n

T.I.:<\/strong> There are many times when people tell me I’m wrong and I think, “I really made a mistake,” and there are times when I think, ” No. It’s not like that.” Sometimes I fight it. When I consult with the representative (*founder and chairman), he really worries with me, so when we clash, it feels like we clash a lot. But if I make that argument to the death and propose it three times, they say, “If you insist so much, go ahead and do it.<\/p>\n\n\n\n

T.K.:<\/strong> That’s right. I don’t have to be responsible and do everything on my own. I have freedom and responsibility, but I am not alone. However, I have a lot of discretion in the details at the site.<\/p>\n\n\n\n

Ishiwatari:<\/strong> What kind of planner would enjoy Cocone?<\/p>\n\n\n\n

T.I.:<\/strong> I think it’s fun for people who want to create new services, not just ride the prescribed route, or “I want to analyze, make suggestions, and do it all! I think it’s fun for people who want to create new services, not just ride the prescribed route. On the other hand, those who say, “I’ll be happy if I only do this one part and get recognition for it,” may have a hard time.

Ishiwatari:<\/strong> Our service is very responsive to customers’ reactions. Sometimes they are very happy, and sometimes they are very angry. Isn’t that happiness? I hear that there are many services that don’t get any response.<\/p>\n\n\n\n

T.K.:<\/strong> I am very happy. If you do something, you are sure to get a response, and you can try all kinds of things. I think it is the best battlefield for a planner.<\/p>\n\n\n\n

Relationships with other professions<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> You said “battlefield,” but is it hard? (Laughs)<\/p>\n\n\n\n

T.K.:<\/strong> To be honest, it is quite hard work, but it is fun! When I have a problem, I can consult with people across departments. Management and developers listen to me. In some companies, developers are technical people, so sometimes they want to master that side of the business and focus on technical pursuits. But the developers at Cocone all like to create services, and they focus on service, so it is very easy to work with them.<\/p>\n\n\n\n

T.I.:<\/strong> It’s the developers who bring the plans to life, and after all, the planners can’t do anything on their own…<\/p>\n\n\n\n

Ishiwatari:<\/strong> Cocone’s developers have a strict “don’t say it can’t be done” rule, and when I ask them, “Can you do it? they only say, “Yes, we can do it. Of course, we then discuss the numerous hurdles to realization. I really appreciate not being told “NO!” at the entrance.<\/p>\n\n\n\n

T.K.:<\/strong> This rule is really helpful as a planner (laughs). Cocone gives everyone the right to propose a project, even if they are not the planner, as long as they have a passion for the service. (Laughs.) At KOKONE, everyone has the right to propose a project, even if they are not the planner, if they are passionate about the service. This culture is also stimulating for the planners themselves, and the developers are all highly interested in the service, so it is an environment where we can always talk about the service together. I think this is considerably better than other companies.<\/p>\n\n\n\n

Plans that will pass, plans that will not pass<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> Are there any projects that are accepted by Cocone or not?<\/p>\n\n\n\n

T.I.:<\/strong> A successful project is one that moves people’s feelings. It is when the emotional map is well organized. A project that is just a light-hearted “wouldn’t it be fun to do? T.I.: A plan that is just a “wouldn’t it be fun if we did it” will be met with criticism and sink. Even if it is difficult to understand, if you have thought about how to lead the customer’s mind, he or she will say, ” Give it a try.<\/p>\n\n\n\n

Also, if you plan well and try, you won’t be offended if it fails. Rather, failure is encouraged and we allow each other to learn from it. People around you don’t blame you or others for your failures either. This is what I think is typical of Cocone.<\/p>\n\n\n\n

T.K.:<\/strong> It’s no good just trying to charge for something. I have been told many times to think carefully about how to get customers to become fans and how to make them enjoy the game, rather than just doing business.<\/p>\n\n\n\n

About the New Team<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> T.K., how is it working at Cocone?<\/p>\n\n\n\n

T.K:<\/strong> Cocone is the top avatar service company in Japan. I think Cocone is the top avatar service company in Japan, which means that it is one of the best in the world. It is a great experience for me to be in charge of a new avatar service.<\/p>\n\n\n\n

Ishiwatari:<\/strong> I think a game is about having a scenario, synthesizing and enhancing, and feeling good as you move forward! But we don’t think of Pokecolo as a game. Once again, how would you define Cocone’s avatar?<\/p>\n\n\n\n

T.K.:<\/strong> That’s right. Cocone is not simply defined as an avatar (one’s alter ego), but as a generic term for services that create a world of one’s own, a place of one’s own on one’s smartphone.<\/p>\n\n\n\n

Ishiwatari:<\/strong> The new team you are in charge of is finally ready to be released, what will you be in charge of when you join?<\/p>\n\n\n\n

T.K.:<\/strong> You can do whatever you want. We are not limited (all laughing).<\/p>\n\n\n\n

Ishiwatari:<\/strong> Is that how it’s supposed to be?<\/p>\n\n\n\n

T.K.:<\/strong> Yes. We need to think about the roadmap from a medium- to long-term perspective, not just tinkering with the events in front of us. I want someone who will think hard about how to create the service. I want someone who can think from the design stage.<\/p>\n\n\n\n

About the service for women.<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> By the way, our representative service is Pokecolo, which is a service for women, but do you feel that men are at a disadvantage?<\/p>\n\n\n\n

T.K.:<\/strong> Actually, it doesn’t matter at all. Of course, we are a women’s service, so women are welcome. If you have the guts to try something free but with a lot of responsibility, we welcome both men and women!<\/p>\n\n\n\n

T.I.:<\/strong> In the case of men only… when a woman’s opinion is heard at a service, her position can suddenly become weak (laughs).<\/p>\n\n\n\n

T.K.:<\/strong> Ah yes, that’s right. We’re all talking and they ask, “From a woman’s point of view, which one of you is prettier?” and you lose all your power of speech (laughs).<\/p>\n\n\n\n

Ishiwatari:<\/strong> I’m sorry to hear that (laughs), but even school bags are not made by elementary school students. Gender has nothing to do with how hard we think about our services and customers.<\/p>\n\n\n\n

T.I.:<\/strong> Yes, it is a manifestation of our commitment to incorporate voices that are that close to those of our customers, so if you can understand that, there is no difficulty at all in doing so.<\/p>\n\n\n\n

Cocone in the future<\/strong><\/h2>\n\n\n\n

Ishiwatari:<\/strong> Where shall we go from here, Cocone?<\/p>\n\n\n\n

T.I.:<\/strong> Our representative’s desire is to be actively involved in society and provide services that are needed by others. And this has become a culture that has taken root in our members.<\/p>\n\n\n\n

So, right now, I am in charge of Pokecolo, but as a planner of Cocone, I would like to gain more experience and try to be there.<\/p>\n\n\n\n

T.K.:<\/strong> That’s right. I don’t think of the current new service as a goal at all. I think it is a step forward for Cocone to become stronger and kinder. Right now, we definitely want to make this service a success, but I think we are all thinking together about what comes next. I feel that we have decided what we want Cocone to take care of in a big way, and everything is moving toward that goal.<\/p>\n\n\n\n

Ishiwatari:<\/strong> Finally, what kind of planners would you like to see?<\/p>\n\n\n\n

T.I.:<\/strong> I think that people who enjoy asking abstract questions and making them concrete are suited for this job. For example, if you are asked to “do something about this service,” you should be able to think of that “something,” make a proposal, and get the developers involved in the process. Game planning experience is not essential. We are interested in people with SNS experience, even if they are not working on avatar services.<\/p>\n\n\n\n

T.K.:<\/strong> I think it is important to be able to analyze the customer’s direct response, so you must be able to look at the numbers as well. Even if you don’t have the skills now, you should try to look at the numbers. I think that having the desire to do so is a prerequisite.<\/p>\n\n\n\n

Ishiwatari:<\/strong> Since we are allowed to create services and customer experiences, it is essential for us to have people who are willing to think and know about the customers beyond the smartphone in a realistic way. For more on the spirit of our company, be sure to check out our NewsPicks article<\/a>.<\/p>\n\n\n\n

\n\n\n\n
\"\"<\/figure>\n\n\n\n

T.I
<\/strong> Joined the company in 2011. He has been a planner for 18 years.
Services that Cocone has been involved in are Pokecolo and Akumatch.
Previously, he worked for a company that operated a portal site for games & avatar services for PCs, where he gained a lot of experience in planning, operation, and launching various services.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T.K
<\/strong> Joined the company in 2014. 5 years of experience as a planner.
After working extensively on the planning of Pokecolo (billing, improving retention rates, new events, etc.), he was selected to be in charge of the development of new applications based on Pokecolo. Currently planning and developing new services. He has been a planner for 5 years. He has 4 years of experience in avatar services.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mai Ishiwatari
<\/strong> Registered as a lawyer in 2002, joined Cocone in 2014 and became an Executive Officer. After working in the back office, he served as General Manager of Pokecolo Business Division and Little Doll Business Division before becoming Corporate COO in November 2016.<\/p>\n","protected":false},"author":135601793,"parent":0,"template":"","story_cat":[125086,124876],"class_list":["post-13080","story","type-story","status-publish","has-post-thumbnail","hentry","story_cat-product","story_cat-interview"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t