Tokyo Game Show Report “Mass Adaptation of Blockchain Games in Japan”
In September 2022, Cocone held a talk session at the large booth of YGG JAPAN, a global blockchain guild, at the Tokyo Game Show 2022 on the topics of ” Cocone Group’s web3 business ” and ” Mass Adoption of Blockchain in Japan.
Many people came on the day of the event, and the customer seats were almost full.
The high level of attention paid to Cocone, which is taking on the challenge of three web businesses, was evident.
We would like to introduce some of the talk sessions.
~Mass Adaptation of Japanese Blockchain Games, Starting with Kawaii~.
*From left to right
Takafumi Arai, General Manager, Meta Business Division, Cocone Corporation
VOYAGER Japan Inc. Hun-je Cho, CEO
Takaaki Kurihara, Producer, ” ClawKiss “, GameFi, Cocone Connect Inc.
The talk session began with Mr. Arai of Meta Business Division,
The company has been providing the service for more than 10 years, defining “CCP” as a service in which “Character” exists, “Coordinate” elements exist, and “Play” is possible. The company has been providing services for more than 10 years. “There are no battles or competition, and people are pursuing their own ideals and kawaii through dress-up,” he said, introducing Cocone Group.
He spoke about the 200% increase in Cocone’s sales starting in FY 2019 and plans to establish an overseas group company in the web3 business.
He also introduced “Meta Livly,” a service already offered overseas, and “ClawKiss,” currently under development, as Cocone hopes to offer highly compatible services that incorporate the kawaii delivery know-how it has specialized in up to now.
The talk was followed by a talk on “The Mass Adaptation of Blockchain.”
Can women be included in web3’s services?
Arai: It can be taken in. However, we believe there are hurdles.
web2 has provided services for women.
However, web3 cannot be created by Cocone alone, it needs a partner.
(Then) at the right time when external factors and the world’s currents mesh,
We believe that if we can lower the hurdles, we can bring in women as well.
Kurihara: There are also hurdles in technology, finance, and English.
There is also the impression that web3 has a gambling element. The industry as a whole needs to change the image that web3 is safe.
Arai: Since there are no web3 titles for women, it will be necessary to increase the content itself.
Cho Hunje: We also think it is necessary to create a system that is easy to use, and we are considering developing POST VOYAGER PTE. LTD. around that as well.
POST VOYAGER PTE. LTD.: a company of the Cocone Group that develops the blockchain network “MOOI.
How to achieve a sustainable ecosystem?
Kurihara: There are people who want to make money and people who want to enjoy the game. I think we have to make it a hybrid of the two. People who want to make money are quitting and leaving in droves, so the key is how to capture the hearts and minds of those who want to have fun.
Arai: “Play to Earn” is an experience that has never existed before.
I think a major marketing strategy will be to make this attractive.
But if all customers find that attractive, the collapse of the token economy will come in the short term. It is not enough to simply make money; we want to figure out how to get people to spend a lot of time playing through the game experience.
Cho Hunje: Japan already has an established game economy system, but it has not yet been successfully reflected in the blockchain.
Arai: In Cocone’s current offering, “Pokecolo,” items sold now will be of great value (in the app) a year from now. There is also a trade function for items, so for existing customers, the introduction of web3 technology should provide a smooth new experience.
How can we make it mass-adaptive?
Arai: Can you provide content that people want to play with?
If we can offer it, I think the general public will pick it up.
Making a wallet is a hurdle, but once you have one, you can play with it in many ways.
Cho Hunje: It is more important to create something that customers will enjoy than to seek investment.
Until now, the customer’s assets (in-game items, etc.) were deposited with the company that operated the service, which became the company’s assets, but with web3 they become the customer’s own assets. However, if the service is not easy to understand how to use, mass adoption will be difficult.
Kurihara: UI and UX are also important for this purpose.
Cho Hunje：Until now, if you wanted to use a single web3 service, you had to master a variety of other services. Recently, companies are seriously thinking about usability, and I think that mass adoption will continue.
Cocone Group is taking on the global challenge as a web3company from Japan.
I was able to speak about Cocone’s efforts on the big stage of the Tokyo Game Show,
It was a very valuable opportunity.
A video of the entire talk session is also available for your viewing pleasure!