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Director Tomohito Nakano was a guest speaker at Hitotsubashi University’s ” Media Service Design ” lecture.

※This article is machine translated.

In June 2023, our director, Tomohito Nakano, appeared as a guest speaker at Hitotsubashi University’s ” Media Service Design ” lecture (assigned by Professor Naohiro Shichijo, Graduate School of Social Data Science / Graduate School of Business Administration, Hitotsubashi University). He introduced Cocone and its services, and gave a lecture on the basic business structure of the app industry.

Hitotsubashi University “Media Service Design” Lecture

The main gate of Hitotsubashi University’s west campus with lush greenery

This lecture for third-year students of the Faculty of Commerce was established to provide students who aim to be active in the world of business and research with an opportunity to learn about the front lines of business in media and service design. It was newly established in 2021, and this year is the third time it has been offered. Guest speakers from companies in various industries are invited to give lectures and participate in Q&A sessions.

At the beginning of the lecture, Professor Shichijo introduced Cocone, saying, “Cocone has been operating an application for communication through avatars for many years. The company’s services are highly complete and have a unique worldview, and we are paying close attention to it as a company that is steadily growing its business amidst the rapidly changing digital services market.”

When Professor Shichijo visited Cocone’s head office in Setagaya, he saw decorations and devices that gave a sense of the service’s worldview scattered throughout the office, and felt that it was because they were created in such a space that they were able to realize a unified concept of service.

■About the lecture that Cocone gave

一橋大学「メディア・サービスデザイン」講義に取締役の中野智仁がゲストスピーカーとして登壇しました

Nakano’s lecture, given in front of about 80 students, began with an overview of Cocone and its services, including the Pokecolo series and Livly Island. From there, he explained the basic structure of business in the app industry, citing specific examples of Cocone and existing apps. In order to be accepted by customers and increase sales, he conveyed the importance of service design not only in terms of functionality, but also in terms of sensitivity to evoke excitement from customers.

He also mentioned that since Cocone started its avatar service, it has created 1 million different digital items and distributed 16 billion of them.

Based on its proprietary blockchain network infrastructure “MOOI Network”, and its NFT marketplace “Jellyme,” Cocone also discussed the future and possibilities it is aiming for, as it seeks to connect virtual experiences and products to services that can be felt as valuable as real ones. The presentation was based on “Jellyme,” a marketplace for virtual experiences and products.

The second half of the nearly hour-long lecture was a question-and-answer period. Students asked many specific questions related to the design of the service, such as “What are the challenges of Pokecolo? Even after the lecture was over, students rushed to Nakano and asked questions enthusiastically.


We hope that the students will deepen their understanding of the reality and development of avatar services and the digital world through this lecture, and it was a very valuable opportunity for us to participate in a university lecture like this.

Naohiro Shichijo / Professor, Graduate School of Social and Data Sciences, Graduate School of Business Administration, Hitotsubashi University

He graduated from the Department of Mathematics, Faculty of Science, the University of Tokyo in March 1994, and entered the Graduate School of Engineering, the University of Tokyo, where he received his doctorate in engineering in 1999. In 2010, he became Associate Professor at the Waseda Institute for Advanced Studies (WIAS), Waseda University, and from 2012 to 2016, as Senior Research Officer at the National Institute of Science and Technology Policy, MEXT, he was involved in the planning and implementation of the 10th Science and Technology Forecasting Survey. He was involved in the planning and implementation of the Predictive Survey; since 2016, he has been Professor and Director of the IR Center at the Tokyo University of Technology; from 2020, he will assume his current position. His research focuses on understanding complex phenomena through data-driven approaches. His research interests include advanced materials, R&D in universities and companies, science and technology policy, future insights, and animation production process. (Adapted from Hitotsubashi University website )

Tomohito Nakano / Director, Cocone Corporation

Completed coursework with prescribed credits for Ph.D. program at the Graduate School of Media and Governance, Keio University
2014: Joined Cocone Corporation
2019: Appointed Corporate Executive Officer of Cocone Corporation
2020: Appointed Senior Manager of the Pokecolo Series Business Dept.
2021: Appointed Head of the Business Development Office
2022 General Manager, CCP Business Headquarters
2022: Appointed Director of Cocone Corporation

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