Press Release

Pre-opening of “choice is”, a mail-order service for Korean fashion, announces the establishment of cocone fashion Co!

※This article is machine translated.

Cocone Corporation (headquartered in Setagaya-ku, Tokyo; Yosuke Tomita, CEO; hereinafter “Cocone”), developer and operator of the character dress-up application “Pokecolo” and other applications, has established a wholly owned subsidiary, cocone fashion Corporation (headquartered in Setagaya-ku, Tokyo; Mai Ishiwatari, CEO), to provide a Korean fashion shopping service, “choice is”, a wholly owned subsidiary of cocone fashion Co.

What is “choice is”?

Notice of Establishment of Cocone fashion Corporation, a Subsidiary of Cocone Corporation
Pre-opening of "choice is", a mail order service for Korean fashion!

“choice is” is a fashion shopping service that handles Korean clothes from babies & kids to ladies/mens.
What makes “choice is” unique is that it selects products directly from millions of items handled by wholesalers at Dongdaemun, Korea’s fashion marketplace, and sold by individuals with a sense of fashion.

“Choice is” is now accepting applications for store owners to select products and is currently pre-opening.
The owners, who specialize in office casual, casual, accessories, kids and babies, plan to show their individuality in the future.
We offer a wide variety of products, from unique k-fashion items and petit-price items to standard items with an emphasis on quality.

■Pre-Opening Campaign

A campaign is underway to coincide with the pre-opening.

  1. free shipping
    For a limited time (until the end of July 2021), we are offering free shipping (normally 900 yen).
  2. New Member Registration Points
    500 points (equivalent to 500 yen) will be given to new members who register on the same day.
  3. Reduction of first purchase points
    For your first purchase, we give you points worth 10% of the purchase price (to be used on your next purchase).

■SHOP introduction (as of June 1, 2021)

[ Ladies ]

” Work clothes, I want to be classy and stylish!”
It is a store that collects exciting clothes that will raise your spirits even on an ordinary day.


You will feel better, more confident, discover a new you…
We will select clothes that will make your heart flutter.


We sell accesories from Korea.
From standard casual to playful.


I like Korean dramas and want to imitate those outfits and enjoy realistic fashion!
If you think this is a good idea, please check it out!

S o h

A casual line of simple x design.
I want to be fashionable even after I become a mom. I want to remain fashionable.

[ Kids & Baby ]
seven half

We wanted to propose clothes that would make mothers want to dress up “together” with their children,
Dare to select children’s clothing based on adult women’s trends

beginning and end of spring

Have you given up on choosing fashionable clothes because you are a boy?
We will propose clothing coordinates that will add color to various scenes.


The main character for mothers is always the baby.
So keep your clothes simple. But, make it “special”.

Mens will be available soon.

Cocone has been delivering “digital fashion” online, but we will continue to bring our “kawaii” sensibility to real fashion as well.

We look forward to serving you.
“choice is” by cocone fashion

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