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Press Release

Campaign linked to ” Don Quijote ” starts on Monday, June 13!

※This article is machine translated.

Cocone Corporation (headquartered in Setagaya-ku, Tokyo; hereinafter “Cocone”) announces that it will launch a campaign in conjunction with the major discount store Don Quijote (including affiliated stores) to celebrate the nationwide release of original goods products in the official Sanrio dress-up avatar application “Hello Sweet Days. The campaign will begin on June 13 (Monday).

Commemorating the release of Sanrio's official avatar app "Hello Sweet Days" goods! Campaign linked with " Don Quijote " starts on June 13 (Mon.)!

About “Hello Sweet Days

This is a dress-up application for cute avatars featuring popular Sanrio characters such as Hello Kitty, My Melody, Little Twin Stars (Kiki & Lala), Pom Pom Pudding, and Cinnamoroll. While having fun talking with Sanrio characters, you can create your own world of your favorite Sanrio characters by collecting items such as clothes and furniture that you can coordinate with them.

Campaign linked with “Don Quijote”! Show the app screen at participating stores to receive a limited edition Trekka!

The original “Hello Sweet Days” products (acrylic stands and can badges) will be available at Don Quijote-affiliated stores, as well as at Village Vanguard, Apita, and Piago stores nationwide from June 11 (Sat). In a campaign linked with Don Quijote to commemorate the release of these products, users will be able to obtain items collaborated with Don Quijote’s character “Don Pen” in the “Hello Sweet Days” application, as well as items reproducing Don Quijote stores in a quest. In addition, items with the same design as the items actually available in the stores will appear in the limited-time gacha.
In addition, when you purchase 3 or more “Hello Sweet Days” products at a participating Don Quijote store and show the app screen to the staff, you will receive a limited edition trading card (20 types in total) featuring Sanrio characters as a present at random. Only available at some stores. For details on participating stores, please check the official Don Quijote Twitter page.
The limited-edition trading card giveaway will end as soon as the stock at each store runs out.
We hope you will enjoy this first-ever online and offline linked campaign for “Hello Sweet Days”.
<Commemorative items linked within the application

Limited time gacha acquisition items " acrylic stand " and " can badge

Limited time gacha acquisition items ” acrylic stand ” and ” can badge

The "can badge" can be attached to the "Ouchibag," a separately available interior item.

The “badge” can be attached to the “Ouchibag,” an interior item that can be obtained separately.

Collaboration items that can be obtained by clearing quests

Collaboration items obtainable by clearing ▲ quests

Coordinates with collaboration items

Coordinates wearing ▲ collaboration items
<Limited Trading Card

Limited Trading Cards

<“Hello Sweet Days” original goods (sold nationwide)
HELLO SWEET DAYS Can Badge ” 20 kinds / 308 yen (tax included)
HELLO SWEET DAYS acrylic stand ” 20 kinds / 418 yen (tax included)

Original "Hello Sweet Days" goods (sold nationwide)

Original "Hello Sweet Days" goods (sold nationwide)

Outline of “Hello Sweet Days

[ Download the application] https://app.adjust.com/rrm18ss
[ Official website] https://www.sweetdays.jp/
[ Twitter ] https://twitter.com/SweetDayscocone
Supported OS: iOS 9.0 or later, Android 5.0 or later
Genre: Social Networking
Price: Basically free (some items charged)
[Copyright © 2022 SANRIO CO. TOKYO, JAPAN Ⓗ. APPROVAL NO. L631860 ©cocone

About Cocone Corporation

Cocone provides a variety of CCP services supported by more than 40 million customers, including the “Pokecolo” series of avatar dress-up applications for smartphones and “Livly Island”. We have developed CCP (Character Coordinating Play), which we define as a service in which “character” exists, “coordinating” elements exist, and “play” is possible.
By combining our experience in avatar development and community management with the latest technology through the development of blockchain technology and the operation of the NFT marketplace, which is being developed by our group companies, we are building a digital world and metaverse space that is not based on convenience and functionality, but on the “sensibility” that is Cocone’s forte. We are building a digital world, a metaverse space, based on our existing CCP services, where we can give shape to the “sensibility” that is our forte.

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