2022.08.19 Press Release

<“Hello Sweet Days” 5th anniversary project> Sanrio’s first! 3 cafes collaborate at the same time!

※This article is machine translated.

～ The event will also feature a backgammon game that traces the history of Halosui and a giveaway campaign.

(“Cocone”), the official dress-up avatar application of Sanrio Corporation, “Hello Sweet Days” will celebrate its 5th anniversary of service this summer, and to mark the occasion, from August 20 (Saturday), “Sanrio Characters Hanito Cafe,” “Pom Pom Pring Cafe,” and ” Cinnamoroll Café” will be held. This will be the first time for Sanrio to collaborate with three cafes at the same time. In addition, many other special events and gift campaigns will be held both inside and outside the app during the month of August to celebrate the 5th anniversary.

Images from the 5th Anniversary Cafe Collaboration

■You can enjoy different collaboration drinks at each store! In addition, drink purchasers will receive a limited novelty!

Sanrio Characters Hanito Cafe (Yokohama), Pom Pom Pudding Cafe (Harajuku), and Cinnamoroll Cafe (Shinjuku), where fans of Sanrio characters gather, will hold a collaboration campaign to celebrate the 5th anniversary of “Hello Sweet Days”. In addition, customers who purchase the collaboration menu or show the “Hello Sweet Days” app screen to the store staff will receive a limited novelty gift on a first-come, first-served basis. Also, during the collaboration period, each store will be decorated with “Hello Sweet Days” POP and background music.

<Outline of the Cafe Collaboration

Sanrio Characters Hanito Cafe (Yokohama)

Period] August 20 (Sat.) – August 31 (Wed.) [ Business hours: 11:00 – 21:00
[ Collaboration drink ] Pochacco’s banana latte (990 yen including tax)
[Store details] https://www.paselaresorts.com/collaboration/sanriocharacters-honeytoastcafe/

Pom Pom Pudding Cafe (Harajuku)

[Period] August 20 (Sat.) – August 31 (Wed.) [Hours: Weekdays 11:00 – 20:00, Saturdays, Sundays and holidays 10:00 – 20:00].
[ Collaboration drink ] Pom Pom “P” Rin’s Tropical Float (990 yen including tax)
[Store details] https://pompompurincafe.com/

Cinnamoroll Cafe (Shinjuku)

Period ] August 20 (Sat.) – August 31 (Wed.) [Business hours: 11:00 – 20:00
[ Collaboration drink ] Halo Sweet Milk (990 yen including tax)
[Store details] https://www.cinnamorollcafe.com/shinjuku/

<Collaboration drink image

Three drinks from the " Hello Sweet Days " 5th anniversary collaboration

<Limited novelty goods

Limited novelty limited-edition stickers at the venue

■Limited Time Event! Let’s enjoy the history of “Hello Sweet Days” by playing backgammon!

Sugoroku Event” is a popular content of “Hello Sweet Days. This year’s event will be held for a limited time starting on August 21 (Sun.) under the theme of “History of Halloween” to commemorate the 5th anniversary. The event will be held for a limited time starting on August 21 under the theme of “History of Hello Sweet Days”.

[ Period ] August 21 (Sun.) 12:00 – August 30 (Tue.) 23:59

■Gift campaign for Sanrio goods perfect for home time and Halloween!

To celebrate the 5th anniversary, we will hold the ” Smile Festival SNS Contest “, a screener submission event where you can win Sanrio goods. Please refer to the announcement to be posted in the application for details.

<Summary of the “Smile Festival SNS Contest” >

[ Period ] August 21, 2022 (Sun.) 12:00 p.m. – August 31, 2022 (Wed.) 23:59 p.m.

【How to participate】
(1) Screenshot of the festivities in the app.
(2) Post on Twitter with all the specified hashtags
［Designated hashtags] #Halo Sui #Smile Festival #Happy 5th Anniversary

[ Prizes ] 3 winners of the “Home Time” prize / 5 winners of the “Sukipi” prize / 5 winners of the “Relax” prize / 10 winners of the “Beauty” prize / 10 winners of the “Always with you” prize

Winners will be notified by DM by mid-September.
Winners may be introduced in the application.
*The characters of the prizes are random and may differ from the images.

■Start now and get a variety of items!

1 ticket per day present campaign

Simply log in between 7pm and 9pm daily and you will receive one normal ticket.
[ Period ] Until August 31, 2022 (Wednesday)

Daily★Raffle Drawing Campaign

Raffle drawings are available twice a day to get items and tickets.
[ Period ] August 21, 2022 (Sun.) 12:00 p.m. – August 31, 2022 (Wed.) 23:59 p.m.
*Reset at 0:00/12:00.

Please look forward to other content updates♪

Message from the management to all residents of “Hello Sweet Days

We would like to express our sincere gratitude for the support we have received over the past five years. The management team will continue to do its utmost to make Harosu a place of happiness and healing for all residents.

■About “Hello Sweet Days

This is a dress-up application for cute avatars featuring popular Sanrio characters such as Hello Kitty, My Melody, Little Twin Stars (Kiki & Lala), Pom Pom Pudding, and Cinnamoroll. While having fun talking with Sanrio characters, you can create your own world of your favorite Sanrio characters by collecting items such as clothes and furniture that you can coordinate with them.

[ Download the application] https://app.adjust.com/rrm18ss
[ Official website] https://www.sweetdays.jp/
[ Twitter ] https://twitter.com/SweetDayscocone

Service start date: August 21, 2017
Supported OS: iOS 9.0 or later, Android 5.0 or later
Genre: Social Networking
Price: Basically free (some items charged)