Magazine SWITCH interview “COCONE CREATORS FILE” FILE.13 UI/UX Designer Momoka Koga

※This article is machine translated.

This article was originally published in “SWITCH Vol.41-No.6” and is reprinted with permission.



Momoka Koga UI/UX Designer
She graduated from Musashino Art University in 2018 with a degree in printmaking from the Department of Oil Painting. She then worked for a game company before joining Cocone in 2021. Immediately after joining the company, she has been in charge of UI/UX for ” Livly Island “, as well as embedding and creating UI animations using Unity.

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Magazine SWITCH Interview

– What did you study in college?

I studied painting at Musashino Art University, where I majored in printmaking in the oil painting department.

– How did you get into the video game industry from the oil painting department?

I have been playing video games since I was a little girl under the influence of my older brother. I joined a puppet theater circle in college, and through my activities there, I realized that I could be more effective if I could think of ways to entertain people, so I decided to work in the game industry, which I have enjoyed since I was a child. I think my experience as a member of a puppet theater group has helped me to achieve this.

– I understand that you participated in the launch of ” Livly Island ” right after you joined Cocone, where you were in charge of UI/UX.

Yes, that’s right. I had never heard of the classic version of Lively Island, so I started by talking to Tsuchiya, the creative director, and absorbing all sorts of information. Lively Island is a classic game that was released more than 20 years ago, so I wanted to keep the image of the classic version, but also challenge myself.

– What challenges did you face?

The first measure I was entrusted with was the UI screen for ‘Labo Work’. This is an item that gives in-app rewards for achieving common quotas. However, our planning and development staff wanted owners to actively work for Livly rather than impose quotas on them, and in discussions, it was suggested that we use a part-time job format in which owners cooperate with Livelie research and receive rewards from the lab. So we thought about how the owners themselves could apply for jobs and referred to actual part-time applications. We used common phrases such as ‘beginners are welcome’ and ‘urgent job openings,’ and included hidden elements such as a place to see the amount of money earned up to that point, in an effort to create an experience that connects Livly’s world with real life.

– The classic version is what makes the app version a fresher experience.

Yes, it does. The tutorial could also feel lengthy in explanation if you have experienced the classic version. We thought that owners would want to meet Lively as soon as possible, so we aimed for a simple tutorial. Also, as a new trial, starting in May, we opened a facility exclusively for paying members, which has been popular since the classic version. We really hope that owners will enjoy it.

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